Director, Member Engagement Marketing

Director, Member Engagement Marketing

Kindbody is a leading fertility clinic network and family-building benefits provider for employers offering comprehensive virtual and in-person care. Kindbody’s clinically managed program includes fertility assessments and education, fertility preservation, genetic testing, in vitro fertilization (IVF), donor and surrogacy services, and adoption, as well as physical, mental, and emotional support from preconception through postpartum.

Our mission is to make fertility care affordable and accessible for all.

About the role

Kindbody is seeking a Member Engagement Marketing Director to lead the strategy and execution of creative engagement marketing campaigns that will accelerate enrollment and utilization of Kindbody’s fertility and family-building benefit. This will be done through a combination of content, events, virtual webinars, on-demand resources, email, digital, direct mail, and other channels with a focus on rigorous measurement of performance, testing, and optimization.

The perfect candidate is content-obsessed, data-obsessed, and customer-obsessed. This person must excel in both the analytical and creative sides of marketing – identifying new, innovative campaign themes, ideas, and opportunities. This role must also have out-of-this-world attention to detail and project management skills to manage cross-functional logistics of delivering seamless, delightful campaigns that move members to action, leave members wanting more, and uniquely differentiate Kindbody as a provider of both fertility benefits and fertility care.

Responsibilities

• Develop and execute effective integrated, multi-channel marketing campaigns to drive awareness of Kindbody among employee members (by providing assets/tools to our clients and partners) and by engaging among enrolled members
• Create thoughtfully detailed and themed campaigns that include member webinars, on-demand resources, developing promotional and digital marketing assets to promote the campaign
  • Includes campaign emails, landing pages, and more
• Collaboratively develop and manage our annual programming calendar for top employers with future monthly and quarterly campaigns that are sure to resonate with Kindbody member needs
• Lead project plans for each campaign project, including logistics, timelines, and communication plans for getting the word out to employees and members, as well as internal Kindbody teams
• Build on our webinar playbook to scale over time and own the start-to-finish planning and execution of eligible employee and member-facing webinars, including working cross-functionally to pull together all the pieces needed to put on a helpful and engaging webinar
• Develop and execute on a testing framework (includes a/b testing) to consistently drive new learnings across the team and improve conversion rates of integrated campaigns shared with Customers, employees and Kindbody members
• Build and maintain key growth KPIs; proactively track and evaluate campaign results against goals and identify areas for improvement
• Collaborate cross-functionally with content, design, CX and tech to test and scale new integrated campaign ideas

Desired Skills and Experience

• Proven experience (6+ years) in marketing leadership roles, with a focus on growth marketing and customer acquisition in the healthcare or related industry
• B2B2C experience strongly preferred (insurance or similar)
• Experience with:
  • CRM, email, and marketing automation tools
  • Website & landing page tools/CMS
  • Analytics & reporting
  • Customer journey mapping
• Strong writer and content creator
• Knowledge of healthcare regulations and compliance is a plus
• Outstanding communication and interpersonal skills
• A creative thinker with the ability to develop innovative marketin

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Kindbody is an Equal Employment Opportunity employer. We strongly support the principles of equal employment opportunity in all of our employment and hiring policies and practices and believe that a more diverse and inclusive workplace will benefit our patients, care partners, and Kindbody employees. We administer our employment and hiring policies and practices without regard to race, color, religion, sex, gender, gender identity, gender expression, pregnancy, citizenship, national origin, ancestry, age, disability, medical condition, military service, military or veteran status, genetic information, creed, marital status, sexual orientation, or any other status protected by federal, state, or local law.