Progyny
Progyny’s Marketing team is looking for an experienced Senior Social Media Manager! If the below sounds like you, we highly encourage you to apply.
Responsibilities:
- Develop, manage, and optimize the company’s social channels to include a social media strategy that serves each audience, campaigns (organic and paid), spearhead a social media content calendar, and any effort that will increase the presence and engagement of the company’s presence.
- Build and execute on strategies for executive’s social media channels that will drive thought leadership in the industry and keep the company top of mind.
- Develop and track key performance indicators (KPIs) for the brand strategy and report on progress to stakeholders. Be able to pivot and try new ideas.
- Monitor, analyze, and report on social media performance and lead social media listening and audience management.
- Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
- Supports content creation for additional initiatives and various campaigns.
- Work collaboratively with the communication team for announcements and campaigns
Desired Skills & Experience
- 5-7 years of experience in social media marketing and content creation; in-house or at an agency
- 3+ years of experience in b2b and b2b2c companies and healthcare
- In depth knowledge of social media platforms and keeps up with the latest trends
- Experience in creating social strategy, content, an editorial calendar, and campaigns (organic and paid) across various platforms (LinkedIn, Facebook, Instagram) that have increased the company’s traffic and overall visibility
- Experience in developing a strategy for C-Suite and senior-level executives and able to execute on it
- Preference to have experience with Sprout Social
- Excellent writing, verbal, and presentation skills with the ability to speak knowledgeably with high-level executives internally and externally
- Demonstrated experience in growing social media accounts and adeptness in social media platforms and tools.
- Strong attention to detail, organization, and time management skills
- Ability to work in a fast-paced environment and be nimble
- Positive, optimistic, encouraging attitude with ability to motivate team members during periods of intense growth
- Bachelor’s degree from an accredited college or university in a related field
About Progyny:
Progyny is a leading fertility benefits management company in the US. We are redefining fertility and family building benefits, proving that a comprehensive and inclusive fertility solution can simultaneously benefit employers, patients, and physicians. Our benefits solution empowers patients with education and guidance from a dedicated Patient Care Advocate (PCA), provides access to a premier network of fertility specialists using the latest science and technologies, reduces healthcare costs for the nation’s leading employers, and drives optimal clinical outcomes. We envision a world where anyone who wants to have a child can do so.
Our mission is to make any member’s dream of parenthood come true through a healthy, timely, and supported fertility and family building journey.
Come join a company that’s been recognized by Modern Healthcare as one of the Best Places to Work in Healthcare.
Our perks:
- Family friendly benefits: Paid maternity and paternity, fertility benefits (including egg freezing and IVF), emergency childcare program, parent’s group
- Health, dental, vision and life insurance options for employees and family
- Paid vacation and summer flex time
- Company equity
- Bonus program
- 401K Match
- Company social events
- Flex days (3 days a week in the office) for positions located at NY office
In compliance with New York City’s Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $110,000 – $120,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.
Progyny is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.