DESCRIPTION
Clue is looking for a data-driven CRM expert to lead the strategic vision for lifecycle marketing across our owned channels–email, push notifications, and in-app messaging. Based in Berlin and reporting to the Chief Product Officer, you will lead a team of CRM specialists and oversee the deployment of campaigns that reach a global user base of 12M+ monthly active users in 15 languages. Your goal will be to drive subscription revenue growth, all while delighting and engaging our users.
RESPONSIBILITIES
You’re excited about this opportunity because you will…
- Develop and own the strategy and drive execution of CRM campaigns that lift engagement and retention, build customer lifetime value, and reduce subscriber churn.
- Work with a first-class CRM tool (Braze) and develop the end-to-end campaign management: ideation, campaign test and learn plans, creative briefing process, campaign operations, and campaign reporting.
- Collaborate with passionate, creative and kind cross-functional teammates across Growth, Engineering, Product, Content, Analytics, and Design
- Drive campaign optimization via A/B and other testing methodology across our global user base.
- Analyze and report on experiment performance on a weekly and monthly basis, communicating learnings, progress, timelines, and results.
- Manage and coach a team of 2 (and growing) CRM specialists, ensuring their continued development and growth.
- Make a lasting impact on the health and wellness of women and people with cycles globally
REQUIREMENTS
We’re excited about you because…
- You have 5+ years of related CRM and Growth Product experience
- You are an experienced manager of CRM teams, ideally for mobile apps or subscription businesses.
- You are passionate about CRM and Growth and stay up to date on industry best practices.
- You have an analytical mind and a mastery of web and mobile analytics and A/B testing. You take a data-driven approach to derive insights, and adjust strategy and tactics accordingly.
- You are able to prioritize and manage multiple projects at various levels of importance and excel at project management from conceptualization to driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations
- You are an excellent communicator, able to synthesize complex ideas into actionable recommendations and communicate them clearly to senior executives.
- You can build deep user empathy and have a dedication to great user experience and safety
- You are comfortable with marketing automation systems
- You speak English fluently (proficiency in other languages is a plus)
- You have a passion for female health
BENEFITS
We believe personal growth is essential for professional growth which is why we offer all the standard benefits, plus some that are uniquely Clue.
- Care for your body and mind with free weekly yoga and personal trainer sessions, a free on-site therapist and low-cost massages in the office
- Learn and grow with a personal education budget
- Work your way in our child-friendly and dog-friendly office. We’ll help with relocation if you’re not already in Berlin.
- Five weeks of paid vacation each year, a competitive salary and the option to join the company pension plan.
Clue is committed to providing an environment of mutual respect, where equal employment opportunities are available to all applicants and team members. Our users are global and multicultural—and we want our team to reflect this. If you need assistance or an accommodation due to a disability, please contact us.