Pomelo Care
About us
Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.
Role Description
Your North Star: Drive patient engagement with Pomelo’s virtual care platform.
In this role, you will be responsible for developing and executing marketing strategies to drive patient engagement and retention. You will collaborate with cross-functional teams to create and implement targeted campaigns and initiatives that increase patient satisfaction, improve engagement, and drive revenue growth. This role requires a combination of strategic thinking, creativity, and analytical skills to optimize patient engagement across various channels and touchpoints. This role is ideal for someone with B2B2C marketing experience who has previously served in roles supporting engagement for high growth virtual care companies, health plans, employers, or health systems.
Responsibilities
- Be accountable for achievement of patient engagement and retention KPIs.
- Deeply understand the patients we serve and translate that into segments, personas, journeys, and messaging that resonate.
- Develop and execute comprehensive engagement marketing strategies and campaigns across various channels to enhance customer satisfaction and retention.
- Conduct A/B testing and utilize data-driven insights to continuously improve engagement strategies and optimize campaign performance.
- Monitor and analyze key engagement metrics, such as customer satisfaction scores, customer lifetime value, and customer churn, to measure the effectiveness of engagement initiatives.
- Analyze user data, behavioral patterns to identify opportunities for optimizing engagement and conversion rates.
- Collaborate closely with Marketing, Product, and Clinical teams to design and implement campaigns and to identify opportunities to improve the patient journey.
Who you are
- 6+ years of experience in B2B2C engagement marketing, lifecycle marketing, product marketing, or similar roles – ideally working with health plans, employers, and/or health systems.
- Experience with marketing automation platforms and CRM systems to create personalized customer journeys.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations.
- Excellent written and verbal communication skills, with the ability to create compelling and engaging marketing content.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- Creative thinker with a results-oriented mindset with a focus on driving measurable business impact.
- Passion for understanding customer needs and delivering exceptional customer experiences.
Why you should join our team
By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you’ll learn, grow, be challenged, and have fun with your team while doing it.
We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:
- Competitive healthcare benefits
- Generous equity compensation
- Generous and flexible vacation policy
- Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.
Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $180,000 to $200,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.