Thirty Madison
Sr. CRM Marketing Manager
Thirty Madison is looking for a passionate, data-obsessed, and thoughtful Senior CRM Marketing Manager to join our Nurx Marketing Team. This candidate will implement and iterate on lead conversion and customer retention strategies! Nurx has built an exciting and beloved subscription health service that primarily serves women. While primarily known as a sexual and reproductive health brand, its service lines extend well beyond. This is an exciting opportunity to help women receive more accessible, affordable, and quality care for a variety of health needs!
This person will be specifically tasked with enhancing the Nurx patient journey — digging into data and obsessing over how we improve and strengthen our relationship with our patient, with a laser focus on encouraging engagement and cross-adoption of other services. You’ll partner closely with the creative, content, and brand teams to build, measure, and personalize touch points. You’ll work with product teams, strategy leads, operations teams for each health service (ranging from dermatology to mental health to sexual health and beyond) to build CRM strategies designed to optimize performance at each point in the user journey — acquisition, conversion, treatment acceptance, and retention. Above all, you embody the Thirty Madison mission of providing access to healthcare for all who suffer from chronic conditions.
Comp | Perks | Benefits
- The base pay range for this position is $122,400 – $150, 000 per year.**
- Competitive Salary + Annual Incentive Plan + Stock Option Package
- Robust and affordable Health, Dental, and Vision plan options
- 401k with a match, commuter benefits, and FSA
- Annual $750 vacation stipend and $500 happiness stipend
- Flexible time off policy
- Career growth opportunities
** Within the range, individual compensation will be determined through a wide variety of factors including but not limited to education, experience, knowledge, and skills. Please note that the compensation range listed reflects the base salary only, and does not include incentive target, equity, or benefits.”
What you get to do every day
- Creating and executing acquisition and retention strategies for Nurx CRM, which can include email/SMS marketing flows, landing pages, sales campaigns and more.
- Planning, developing, testing and deploying omni-channel campaigns (email + SMS required), verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam or deliverability risks.
- Building creative marketing strategies grounded in data that drive meaningful impact on our acquisition, conversion and retention KPIs.
- Using a hypothesis-driven approach to construct actionable test plans in partnership with product and creative teams to iterate and improve on our existing CRM strategy and uncover meaningful insights about our patients.
- Craft an email marketing journey that drives leads to becoming long-term patients.
- Conducting quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as monitor the campaign post-deployment to validate completion for best in class customer experience.
- Analyzing email program performance metrics; which includes building out weekly, monthly and quarterly reports based on dashboards and business goals, ensuring the ability to report on performance of campaigns and tactics at the aggregate, account, segment and business-line levels.
- Helping to build lifecycle marketing culture within Thirty Madison by working alongside counterparts in other brands to share takeaways and discuss optimization opportunities.
- Leverage patient research and personal data to devise customer segmentation strategies that deepen our relationships with patients and enable them to feel understood and supported.
What you bring to the role
- 3-4 years in a lifecycle marketing role, preferably in a fast-growing e-commerce start-up environment that believed in the balance of data and creativity.
- A patient-first attitude and a passion for reimagining and transforming the healthcare experience for millions of people
- Previous experience in customer pathing, email & SMS marketing, as well as familiarity with customer segmentation and customer lifecycle management.
- Experience implementing new tech stack or ESP systems from A – Z. You should love building out new processes and documentation.
- A highly developed sense of marketing structure and interpersonal skills, including high integrity, respect for all individuals and strong analytical skills.
- A true self-starter with the desire, independence, and proactivity to become the go to for their lead the day-to-day execution of campaign management and optimization for success.
- Positive experience working cross-functionally with data analytics, data engineering, product, design, and copy teams to work quickly and think creatively to solve complex problems
- Proficiency with ESP/CRM tools, such as Iterable or Cordial, to be able to build and complete multi-channel CRM automations, marketing campaigns, A/B tests, segment creation, and reporting.
- Experience managing large email lists (1M+ subscribers) or experience with engagement tools for lead capture or reviews is a plus.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Thirty Madison we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Contact us at recruiting@thirtymadison.com to request accommodation.