Director of Media Relations

Ro is a patient-driven healthcare company that puts you in control of your health. We’re patients, just like you, building technology to make healthcare accessible, affordable, and maybe even enjoyable. Today, we enable you to connect with a doctor and get treatment when and where you need it. Tomorrow, we aspire to be your first call for all your healthcare needs. Ro powers three digital health clinics–Roman, Rory and Zero–providing a personalized end-to-end telehealth experience from diagnosis to delivery.

The Director of Media Relations will play a key role in the ideation and execution of Ro’s storytelling with a particular focus on the healthcare beat. You’ll leverage your relationships with healthcare reporters and your experience developing story ideas to pitch and land stories in top-tier national news and healthcare publications. You will also draft key messages and prepare spokespeople and relevant internal/external stakeholders to ensure narrative alignment and consistency. The role goes beyond traditional channels (print, radio, broadcast) to include social media and other non-traditional storytelling platforms. This position reports to the VP of Communications.

Who are you? You enjoy the hustle and excitement that comes with seeing your stories come to life. You think strategically about the who, what, when, where and why of the stories you pitch so that you are always advancing the ball for the company’s day-to-day strategy and overarching vision. You’re a team player. You’re creative. You have a point of view and are always looking for ways to contribute, even if the task is not ultimately your responsibility.

What You’ll Do

• • Collaborate with others on the Communications team as well as teams across the company to identify story opportunities from within the business for Ro, Roman, Rory and Zero
  • Cultivate strong relationships with healthcare, healthcare business and healthcare policy reporters across digital/print, radio and broadcast
  • Work with executive team to create and implement media strategies tied to business objectives
  • Develop key messages and statements for both proactive and reactive media engagement
  • Draft messaging and content for internal and external channels
  • Media train company spokespeople
  • Work with Communications team members to monitor for media/social media coverage and determine appropriate engagement/response strategies

What You Bring to the Team

• • 8-10 years experience in media relations or media, with reporter relationships at top-tier national and trade outlets covering healthcare, healthcare business and healthcare policy
  • Proven track record of pitching/landing stories, cultivating reporter relationships, working with executives on story development and execution
  • Deep familiarity with healthcare news and an understanding of the industry and regulatory landscape
  • Well-versed in non-traditional storytelling platforms and social media
  • Experience writing internal and external-facing messages (statements, Q&A, talking points, leadership notes, remarks, etc.)
  • Excitement at the opportunity to join an innovative healthcare startup where every person can contribute to the mission of improving the patient experience

Benefits + Perks

• • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • Commuter benefits
  • 401(k)
  • Unlimited PTO
  • Fitness reimbursement
  • Paid maternity/parental leave
  • A never-ending supply of office snacks + coffee
  • The cutest office dog you’ve ever seen

We welcome qualified candidates of all races, creeds, genders and sexuality to apply.

We are Ro, a mission-driven healthcare technology company where doctors, pharmacists and engineers are working together to reinvent the way the healthcare system works. So it works better for everyone–providers and patients alike. We promise to make the complicated straightforward. The expensive affordable. And the frustrating delightful.

By tearing down the walls and bringing providers and patients together in one place, we’re making it easier and more affordable for millions of people to get personalized treatment, get healthy and get back to living the lives they dream about.

Ro is backed by some of the best investors in the world. Our investors have also backed Warby Parker, Harry’s, Stripe, Oscar, and PillPack.