Head of Marketing

About Elektra Health

Elektra Health is on a mission to smash the menopause taboo. We empower the 50M women currently navigating menopause with evidence-based education, care & community.
Elektra Health is led by experienced women’s healthcare founders and top OB/GYNs, and is backed by leading venture capital firms, angel investors and industry advisors from SoulCycle, Condé Nast, One Medical, and beyond. We’ve been featured in the New York Times, Fast Company, Forbes, Pitchbook, the Financial Times and Crunchbase, and by both Katie Couric and Maria Shriver.

About the role

Elektra is looking for a Head of Marketing to help us amplify and grow our mission to smash the menopause taboo. As our first senior marketing hire, you’ll play a significant role in developing Elektra’s brand and voice. If you’re passionate about empowering women and changing the status quo, this is the perfect opportunity for you.

Working closely with Elektra’s CEO, you’ll help us capture the “lightning in a bottle” opportunity & momentum in the menopause space, creating the women’s health movement of a generation in the process. We look to you to help us identify new and creative ways to expand our community & reach to millions of women across the country, ensuring that Elektra becomes synonymous with world-class menopause care, education & community.

In this position, you will:

• Oversee Elektra’s content marketing, including our weekly newsletter, blog/SEO, as well as email marketing campaigns.
• Identify and manage Elektra’s vendors around paid social campaigns, brand marketing projects, etc.
• Manage Elektra’s social media channels to inspire and energize our community.
• Develop Elektra’s full customer lifecycle analytics, with an eye to measure, analyze, and learn what motivates and inspires our customers.
• Work with Elektra’s founders & advisors on thought leadership campaigns, as well as press & media development.
• Develop our partnership & influencer channel opportunities, as needed.
• Oversee paid social channels to aggressively manage CAC and LTV.
• Manage and grow Elektra’s marketing team, laying the foundation for an equal parts creative & analytical marketing environment.

We are a small team with big ambitions. As such, we’re looking to bring on a Head of Marketing who is comfortable working in a fast-paced, early-stage environment as both a doer and strategist.

What We’re Looking for in a Candidate

The Elektra team is composed of passionate, thoughtful, execution-oriented individuals who like to roll up our sleeves and dig in. If you’re passionate about empowering women and building a better health & wellness experience for the 21st century, this is the perfect opportunity for you.

• Marketing executive with minimum 7+ years of marketing experience in consumer tech (social / gaming platforms, digital health & wellness, consumer brand)
• You have outstanding writing and communication skills, and have a natural ability to whip together snappy marketing copy at a moment’s notice.
• You’ve successfully managed marketing and launched a consumer startup, and know how to build an audience.
• You understand the full lifecycle of a marketing campaign, and you thrive on getting into the weeds around analytics.
• You have experience overseeing several of the following: email marketing, content marketing, SEO initiatives, paid marketing campaigns/vendors, influencer marketing, PR, thought leadership campaigns.
• A team player who is kind, inclusive, detail-oriented and thrives in a fast-paced, collaborative environment.
• Enthusiastic and excited to work in an early-stage, high-growth, operationally-complex technology startup.

Important Details

• Location: NYC preferred as that’s where the founding team is based, but we’re open to remote for the right candidate.
• Compensation: Competitive salary, equity & benefits.