Content Marketing Manager

Maven is the largest virtual clinic for women’s and family health, offering continuous, holistic care for fertility, pregnancy and parenting. Maven’s award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better health outcomes for both parents and children. Founded in 2014 by CEO Kate Ryder, Maven has supported more than 10 million women and families to date. Maven has raised more than $200 million in funding from leading investors including Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital.

Recent awards include:

• FORTUNE Best Place to Work in Health Care (2021)
• FORTUNE Best Place to Work in New York (2021)
• PARENTS@WORK Best Places to Work for Parents (2021)
• ROCK HEALTH Disruptive Founder of the Year (2021)
• GREAT PLACE TO WORK Certified (2021)
• FAST COMPANY #1 Most Innovative Company in Health (2020)
• CB INSIGHTS Digital Health 150 (2020)
• INTERBRAND Breakthrough Brand (2020)

We’re looking for a Content Marketing Manager, Enrollment, to join our Marketing team, reporting to the Senior Director of Content Marketing. You are an experienced content marketer who is looking to bring your passion for women’s and family health to work!

As a  Content Marketing Manager, Enrollment, at Maven, you will: 

• Partner with Maven Enrollment Marketing and Client Success teams to understand the communications needs and opportunities of employers and health plans to reach their employees and members, respectively
• Develop and execute content strategies/campaigns to drive member enrollment in Maven at all stages of the family-building journey
• Develop and maintain the editorial calendar for enrollment marketing content
• Create enrollment content, including webinar programming, newsletter content, HR toolkits, blogs, web content and member-facing material where appropriate, e.g., postcards, posters, emails, etc., to acquire members
• Partner with Maven design team to ensure compelling format and timely delivery of content
• Partner with Enrollment Marketing to continuously improve enrollment content and its effectiveness based on measurement of marketing activity
• Work within the boundaries of Maven’s brand voice while creating dynamic content that tells Maven’s stories and engages key audiences

We’re looking for you to bring:  

• 4 years of relevant editorial and event programming experience
• Healthcare, HR benefits or B2B2C marketing experience necessary
• Passion for writing and editing
• Experience designing content campaigns (strategy, measurement, content calendar, etc.)
• Proven cross-team collaboration success

Helpful experiences and skills (if you don’t have them, you can learn them with us!): 

• HR benefits marketing
• Content performance analysis
• Basic graphic design skills

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks: 

Maven employees are united in their quest to improve the health and well-being of women and their families in our community. We seek to empower all of our team members to fulfill that mission and reach their full potential regardless of function, geography or experience level. That’s why we invest in our employees, who are our most important asset in achieving our mission. To that end, we offer:

• Choice of great medical, dental, and vision insurance plan options, including a plan for which the premium for Mavens is 100% covered by Maven
• Access to the Maven platform service and free Maven appointments for Mavens and generous credits for family & friends
• Free One Medical membership
• 401(k) match
• Unlimited paid time off
• Monthly stipend for your choice of wellness benefits
• Weekly stipend for a *free* lunch
• One-time stipend to enhance your work from home experience (We will be working remotely until sometime next year!)
• A variety of virtual team events such as musical performances, game nights & happy hours
• 12 weeks parental leave and 2 weeks flexible time upon return
• Annual professional development stipend
• 1 month paid sabbatical after 5 years