Website mylolatweet Lola
We’ve got you covered with trusted period and sexual health products delivered to your door. Created by women, for women.
LOLA is looking for a self-motivated, experienced CPG Brand Manager to join the Product Development team and manage the Periods by LOLA category (Tampons, Pads, Liners, Cramp Care, and First Period Kit) for all sales channels. This includes managing LOLA’s existing period product lines, as well as developing business strategies for the development and launch of product line extensions (LX). You will be responsible for managing finished good product and category level P&Ls to make business decisions and recommendations to senior leadership that support category health, accelerated growth, and cross-channel performance. You will be responsible for shaping the future of LOLA’s Period category strategy to drive toward profitability in service of brand health and company growth.
What you’ll be known for:
- In-market category portfolio management
- Portfolio strategy, including reporting, gap assessments, and pricing
- Periods Category LX product development from insights mining through GTM
- Manage cross-functional teams through influence – in particular your sales channel colleagues – to ensure portfolio health and strategic execution. Other critical partners will include: Operations, Marketing, Brand, Finance, CX, Consumer Insights, and outside vendor / agency partners.
- Lead in-market and LX development projects, managing timelines, budgets and processes to move projects from ideation to execution.
- Leverage data, trends, and support from internal teams to build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace learnings for innovation and profitable category growth.
- Market research, market intelligence, and competitive business performance tracking
Who You Are:
- MBA with 3+ years of CPG brand management experience, including P&L ownership
- You are an entrepreneurial leader who has solid business acumen, strategic thinking, a passion for finding creative new ways to grow your product portfolio
- You have distinctive problem-solving skills, impeccable judgment, and superior organizational skills with attention to detail
- You are independent, self-motivated, and able to manage priorities and multi task projects with tight deadlines, while remaining calm under pressure
Why You’ll Love LOLA
LOLA is the first lifelong brand for a woman’s body. Founded and led by women, we’re dedicated to providing an ever-expanding portfolio of trusted products and candid information, so you can make deliberate decisions about your reproductive health.
We offer period and sexual wellness products made with premium ingredients like 100% organic cotton. Subscribe to get LOLA delivered on your schedule or choose products à la carte. We make it easy to customize your assortment of tampons and pads, too, because you know your body best.
In 2015, we launched LOLA Gives Back, as part of our ongoing commitment to raise awareness about menstrual inequality. With help from our nonprofit distribution partners, we’ve since donated over 1 million period products to low-income, underserved women across the U.S.