Director, E-Commerce

LOLA is looking for a results oriented Director of E-commerce who will act as an overall e-commerce leader and collaborate cross-functionally to manage and direct all aspects of the e-commerce business.  This includes strategizing, planning, developing and executing content plans, overseeing the generation of promotional materials and campaigns, monitoring performance analytics and managing to the D2C P&L with both scale and profitability in mind. The candidate must have a proven track record of running a successful e-commerce business.

What You’ll Be Known For

• Oversee DTC at LOLA — orchestrating all aspects of the strategic e-commerce plan; combining existing expertise in sales, marketing, technology, lifecycle marketing, customer experience, and management to deliver a superior brand and shopping experience for all customers.
• Partner with the Director of Media and other cross-functional stakeholders on integrated marketing campaigns that will deliver an increase in conversion rates, active subscribers, overall order size, and manage margin performance across a variety of product lines.
• In collaboration with digital and marketing teams, establish a clear roadmap of DTCinitiatives that support the overall channel growth strategy.
• Actively drive and participate in cross-channel conversations to ensure holistic business decision making in topics like pricing, branding, product mix, community, etc.
• Regularly iterate strategies and tactics to optimize channel growth and increase retention as customers are acquired and LTVs become clear.
• Set informed goals and share visibility on full funnel performance and ongoing learnings, with identification of opportunities for growth (upsell, new media channels, etc).
• Oversee upsell and lifecycle marketing for our engaged customer base, crafting personalized journeys for key customer profiles.
• Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability in alignment with KPIs.
• Partner with Customer Experience team to continually improve the customer experience on-site.
• Manage third party vendors and internal resources to ensure the success of the direct to consumer business.
• Provide thought leadership and expertise on current e-commerce industry best practices.

Key Nearterm Initiatives

• Set the forward looking strategic roadmap for the DTC channel in 2020.
• Manage the DTC team to execute on 1H’20 tactics in an effort to hit our revenue, LTR, acquisition, conversion, upsell, and retention goals.
• Collaborate across the business (such as Brand, Physical Product, among others) to improve and differentiate our DTC customer experience.

Who You Are

• 8+ years’ experience in D2C e-commerce, D2C subscription business experience a plus.
• Bachelor’s degree in Business or Marketing (or related focus/work experience).
• Demonstrated history of successfully managing and growing an e-commerce business.
• A problem solver and data wizard who is able to interpret data and draw conclusions to implement new e-commerce strategies.
• Proven leader with experience both managing and executing large e-commerce projects.
• Demonstrated business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• Experience managing team members.
• Experience working within an e-commerce platform and familiarity with different e-commerce platforms or 3rd party solutions.
• Experience with A/B Testing Tools (Monetate, Optimize, Optimizely, etc…) and methodologies.
• Experience with Analytics and Data Visualization tools, including Google Analytics and Looker.
• Phenomenal communication skills.

Why you’ll love LOLA

LOLA is the first lifelong brand for a woman’s body. Founded and led by women, we’re dedicated to providing an ever-expanding portfolio of trusted products and candid information, so you can make deliberate decisions about your reproductive health.

We offer period and sexual wellness products made with premium ingredients like 100% organic cotton. Subscribe to get LOLA delivered on your schedule or choose products à la carte. We make it easy to customize your assortment of tampons and pads, too, because you know your body best.

In 2016, we launched LOLA Gives Back, as part of our ongoing commitment to raise awareness about menstrual inequality, and in 2019, launched a national advocacy and legal campaign to eradicate the sales tax on tampons and pads. With help from our nonprofit distribution partners, we’ve since donated over 5 million period products to low-income, underserved women across the U.S., and become a voice for change in the conversation around reproductive wellness and equity.