Website everly_well/ Everlywell
Lab Testing Made Easy. Results You Can Understand.
Senior Brand Manager – Innovation
As the Senior Brand Manager, Innovation at EverlyWell you will lead the long-term portfolio development and innovation pipeline to drive profit and growth across all categories. You will lead the launch of every new test as well as the development and execution of marketing plans for the initial launch period. You will report to the CMO and play a critical role in continuing to grow and shape the EverlyWell brand.
What You’ll Do:
- Lead annual and long-term innovation strategic planning, ensuring contribution to growth, profitability, and achievement of brand goals
- Identify category trends and lead research plans to uncover unmet consumer needs to fuel brand growth. A passion for mining qualitative and quantitative data to identify ownable insights, plus tenacity to align internal stakeholders will be critical
- Commercialize all new products including all marketing activities: market research, packaging development and pricing recommendations; develop and maintain relationships with internal marketing service partners and external agencies
- Manage programs with an eye towards speed, measurement, and improvement
- Think creatively, constantly identifying new marketing ideas and initiatives
- Manage metrics and measurement strategies to measure and track ROI of brand investments, short and long term
What we’re looking for:
- BA/BS degree or equivalent
- 6+ years’ experience in brand management and/or innovation. CPG experience a plus
- You have a General Manager / “owner” focus. P&L understanding and proven financial acumen in making effective business decisions
- Proven ability to turn data/insights into customer-facing innovations (claims, new skus, new technology, etc.)
- Proven experience leading complex projects and collaborating with multi-functional teams
- Problem solver, collaborator/cross-functional team rockstar, and at home in a fast-paced and evolving environment
- Excellent written and verbal communicator, including strong presentation and brief writing skills
- A balanced big-picture thinker and executor that is comfortable working with ambiguity
- Motivated by the company mission
We Love Working Here:
- Venture backed by top-tier firms
- The opportunity ahead knows no bounds
- Open vacation policy
- Employee discounts
- Paid parental leave
- Health benefits
- 401(k)