Our team is seeking an experienced marketer to join us full-time in our Berkeley, California office. You’ll roll up your sleeves and grow our digital acquisition, growth and retention efforts. Working alongside our founders and directors, our ideal candidate is a leader and a doer who can conceive of strategies and channels and jump into the fray as an Individual Contributor to get it all done.
The Ideal Candidate Will Have:
– Strong paid social knowledge and experience, including hands-on experience buying media in FB/Instagram, creating and optimizing funnels, A/B testing and optimizing budgets.
– Experience envisioning, building and optimizing email drip and nurture campaigns.
– Experience identifying new areas of opportunity to reach new potential customers and partners.
– Psychological appreciation of our unique cause and type of service – and our desire to treat our audience with respect, with communications that add value to people’s lives and inspire them, rather than reducing them to consumers.
– Experience using data, research and empathy help turn our most passionate customers into advocates to spread the value of our content and insights to more people.
Your Background:
– 8+ years of digital marketing experience. You may have worked in a PPC / Paid social agency, or as a growth / performance marketer, or even a field marketer.
– Experience with small B2C growth teams and early or mid-stage startups a plus.
– Strong orientation toward performance – you spend smart, are clever, and actively manage budget to maximize efficiency.
– Strong leadership and communication skills – can listen, mentor, and show greatness by example.