• Full Time
  • Remote

Website CarrotFertility Carrot

Global fertility benefits for employers that save money and tame anxiety

Carrot Fertility is the leading global fertility benefits provider for employers built to make fertility care and family-forming affordable and accessible for everyone who wants or needs it. Companies use Carrot to customize a fertility benefit that provides employees financial, medical, and emotional support as they pursue parenthood, reducing healthcare costs and resulting in better clinical outcomes.

The Opportunity

Carrot is seeking an experienced Lifecycle Marketing Manager to support our rapidly growing members from today’s top employers. In this newly-created role, the Lifecycle Marketing Manager will be responsible for leading all member marketing efforts and will drive the overall vision for how we interact with our members on a daily basis. The ideal candidate has an entrepreneurial spirit, a passion for health and technology, and a successful track record driving member engagement and customer retention. This role will report to Carrot’s Senior Director of Growth Marketing.

The Responsibilities

  • Drive the strategy, development, and execution of all post-sale lifecycle marketing efforts
  • Become an expert in the Carrot Fertility user journey and create detailed nurture campaigns to drive activation and adoption of the product
  • Define and implement measurable KPIs for lifecycle programs in partnership with Product and Marketing teams, iterating and optimizing on an ongoing basis
  • Collaborate with Marketing, Product, and Customer Success teams to ensure proper messaging, timing, and execution of campaigns
  • Partner closely with Content and Design team members on editorial planning and content needs to support member communications
  • Own the Marketo email calendar and manage all outgoing emails across the company
  • Build segmentation strategies to customize messaging to members based on key personas, behavioral data, and email engagement data
  • Execute and analyze A/B test plans to improve engagement performance
  • Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies to improve journeys and campaigns
  • Work with our data analyst to define any new requirements to ensure the right attributes and data are available for relevant, personalized, and real-time campaigns
  • Ensure compliance with global security and privacy regulations across all member outreach

About You

  • 3-5 years of experience developing lifecycle/CRM programs, ideally within high-growth companies
  • Background in or passion for working in healthcare technology
  • Comfort with the ambiguity inherent in a fast-paced startup environment
  • Must have experience with Marketo and Salesforce (bonus points for being Marketo certified)
  • Must be deadline-oriented and have strong attention to detail
  • Ability to troubleshoot and problem solve across teams and tools
  • Hands-on attitude and excellent project management skills
  • Self-starter with strong communication skills
  • Track record of effective stakeholder management and cross-functional collaboration
  • Experience with product analytics tools is a bonus

Why Carrot?

Founded in 2016, CB Insights recognized Carrot as one of the world’s most promising private digital health companies. In 2020, Carrot was named to Fast Company’s World Changing Ideas awards program, which recognizes companies that are tackling society’s biggest problems, and Carrot was named to Fierce Healthcare’s Fierce 15 List of 2021 which recognizes the most promising healthcare companies in the industry. Carrot supports 200 companies in more than 50 countries across North America, Asia, Europe, South America, and the Middle East

To apply for this job please visit carrot-f4766e-f486384a3db53d4b298d8e33c.webflow.io.